If you search the web you will also find many Amazon Promotional Codes June 2013 which will enable you to secure this service at a reduced price. This is a great option if you are low on cash! If you walk into a McDonald’s or Starbucks at any corner of the globe, you will notice one thing above all else-uniformity. Regardless of local flavors and localized menus, when it comes to service delivery and quality standards, you will be greeted with the same standard at these companies’ many global outlets. That’s what makes them universal brands.
While you might disagree with the overall quality of their food or beverage offerings, you would have to agree that there is something reassuring about the fact that you can walk into any of these companies’ outlets from all four corners of the world and safely expect a certain level of quality. There is power to standardization.
It is what separates excellent companies from average ones. It is what separates online brands from wannabes. The sad truth is that, for many companies, standardization is the last thing on their agenda. Most online companies are laser-focused on achieving profitability or boosting traffic. Little do they know that they neglect one key element that can help them achieve both increased traffic and profitability-standardization.
The reassuring appeal of the familiar
Nobody likes extreme highs and lows when it comes to service provision. Most people can’t take the surprise of getting either great service or horrid service. Nobody likes to roll the dice with their every visit to a business’ premises. The same goes for visitors to websites. When they visit your website, they expect a smooth experience. They are looking for certain information or a certain experience and nothing less will do. Shoddy hosting or bad software can disrupt your users’ experience enough that they will feel they are rolling dice whenever they visit your site.
As a result, your brand equity will get eroded and you will get less and less people visiting your site. Considering that we live in the age of Social Media, it only takes a few episodes of bad experiences for a site’s visitors to completely change a website’s fate. If you need proof, you only need to look up MySpace and Digg. These used to be Web 2.0 darlings and both are now asterisks in the history of the Web’s social evolution. If you want your company to keep up with the changes on the Internet,you can do your company a big favor by ensuring that user experience is standardized.
Cloud-based solutions offer a standardized experience
By using cloud-based platforms like Amazon Web Services, online businesses can leverage these services’ huge network of hardware and software to provide a consistent and reliable experience to their visitors regardless of where the visitors come from. By offloading much of the processing, hosting, and other key processes to the cloud, online content providers, online service providers and other companies can give their users the consistent and uniform experience they came for.